The MAGNET Model
Individual Coaching Program
A step-by-step hands-on coaching program to find more clients, build relationships with influential partners, and break through to the next level in your business growth, without being spammy.
Are you ready to grow your business using LinkedIn?
Would that help you grow your business?
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Your ideal clients connect to ask how to work with you
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Experts ask if they can refer their clients to you
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Industry influencers invite you on their podcasts and webinars
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Journalists ask if they can interview you
Imagine this:
Stop chasing leads, making cold calls, going to networking events.
The never-ending hunt for the next client is exhausting. It can keep you in a scarcity mindset that leaks into your interactions and makes you sound desperate. Even at an unconscious level for both you and your prospect, it can be an invisible barrier that stops you from closing business. Not to mention it can be depressing and stressful.
Instead, you can adopt an approach that will inspire and energize YOU. You can share your expertise and wisdom in a spirit of abundance and attract your ideal prospects like a MAGNET.
Let's create a thriving online space for your business, where your prospects can discover you and be excited to engage with you.
Because success is NOT about finding opportunities;
it's about making sure they FIND YOU.
Together, we can make this is a center for engagement and communication for you to share your expertise and your message with clients, prospects and the global community.
LinkedIn is your window onto the world.
The next post you read could lead you to unexpected discoveries, new knowledge or your next business partner. Whether you are searching for a specific person or let serendipity lead your way, opportunities are endless for exploring new perspectives, and for building relationships that lead to prospects and clients.
LinkedIn is also a window for others into YOUR world.
Let them understand how you can help them, explore what you have to offer, learn about your values and get to know like and trust you. And then give them a way to knock on your door!
When you meet someone in person and connect with them on LinkedIn, you establish an initial contact that you will build on over time. You nurture that relationship through your content and mutual engagement until they are ready to reach out to you for a call.
When you connect with someone online, through content or after an online event, they become part of your network and begin to see your content. As the relationship grows, you deepen the connection by meeting in person or via zoom.
Through this virtuous circle, your authority and influence grow with each post, each interaction and each connection. Exponentially!
Let's make LinkedIn a hub of communication and engagement for your business.
This program is for you if you:
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Are an entrepreneur, a coach or an author with a mission to help others
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Have an important message to share with the world
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Feel you're the best-kept secret in your industry
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Are working alone or have a very small team
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Want to stay away from cold-calling strangers
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Want to have authentic conversations with people you can help
An outdated, incomplete and vague profile with nothing to make them want to stay?
or
An attractive profile that draws them in, makes them stay, read and want to meet you?
What you will gain when you implement the MAGNET Model approach
Instead of having to sell yourself...
...you will attract your ideal clients to you like a MAGNET.
Instead of having to chase leads...
...your prospects will seek you out and approach you, ready to buy.
Instead of being a best kept secret...
...you will have a well-established and recognized brand.
You will show up as your authentic self, with integrity, and fully aligned with your values. You will enter conversations with your best prospects, naturally, without having to sell or self-promote.
By the time you get on a call, your prospects will already know, like and trust you so they will easily convert into clients in your programs.
You will shift from seeing LinkedIn as a to-do on your marketing task list, to a new way of interacting with your audience and the world in a natural, organic way that lets you focus on your favorite topic: how you can help others.
Starting in a few weeks, with the Build Your MAGNET method and strategies, results will flow. Your LinkedIn presence will grow and build on itself over time to yield exponential results. The snowball effect of LinkedIn is powerful and really fun!
Here is how we will do this:
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We will create a magnetic profile that positions you as an authority and showcases who you are and how you can help them. Your profile will draw them in to want to learn more and reach out to you.
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We will craft a proven strategy with the different types of posts and articles you need to be sharing on LinkedIn to create a body of content that magnetically draws in your best prospects. You will be sought after by influencers and referrers.
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You will have a simple process you can implement on a weekly basis to consistently bring in qualified leads. We will cover the habits you need to adopt to begin effortlessly bringing in clients. Your ideal customers will already know, like and trust you by the time the call starts.
What past clients have to say:
I chose to take this program because I had been stymied by the LinkedIn platform and how to use it in my coaching business. I needed to know how to efficiently and effectively network online.
I like the way Sophie communicates with people and goes over-and-above to connect with and help others. I thought, if anyone can help me with LinkedIn, it's Sophie.
After seeing the program web page, I sensed it was the right choice because it offered support led by an expert with great people skills.
I’m delighted to say, my choice was right on. The program is very hands-on from start to finish. I was amazed at the professional relationships one can develop online not only for one’s own enrichment but for the enrichment of others too.
It’s great to not only learn how to follow companies and thought leaders, and how to participate in group discussions, but to actually do it on a regular basis to build relationships, understand trends, and participate in meaningful conversations.
I’m very pleased to have taken The LinkedIn MAGNET Model program. It was worth the investment, and it has given me wings to expand my reach in my coaching practice. I've joined organizations, connected with many new people, renewed connections from the past and enjoyed contributing to conversations that were of interest to me. I am pleased with my new-found ease using LinkedIn efficiently and effectively.
Fran B, Life Coach
I had done some very detailed & lengthy messaging and positioning work with a coach, as well as an extensive project with a branding consultant so I have been working on this for a long time.
The questions in today's workshop have been really good to help me sort out where all the pieces come together.
It's a great exercise to go through. Whether I write these or hand them over to someone else to do, this is going to set us up really well.
In our communications we always strive to engage, educate, and enroll* The work we have done today really helps do that and I feel I now have posts that will engage readers, educate them as potential clients and enroll them.
Janice Francisco, Founder and CEO,
BridgePoint Effect
Before I joined this program, I used to haphazardly "poke around" LinkedIn looking for opportunities and then conclude it wasn’t productive! I just didn’t know how to use it for active, targeted career advancement and productive networking.
I decided to join the program because I clearly needed expert guidance and also wanted to learn from others. It really hit me that I had made the right decision when I had a coffee meeting with someone who turned out to be a valuable connection but who I would not have come across had it not been for the method taught in this program.
Thanks to this program I learned to create a well-thought out plan of action for using LinkedIn as a key component of my networking strategy, I definitely had to step out of my comfort zone but as I followed each session, I became more and more confident and strategic about my time spent on LinkedIn. Now I feel directed and focused in using it as a tool for networking that is highly targeted to my goals.
This program was definitely worth the investment I made as I have expanded my skills and tool box to connect with people who are not yet in my network and to engage them in meaningful ongoing dialogue, and I can use these skills for the rest of my life! I love building my network right from my computer!
Sophie is a great on-line instructor and engages participants in a learning dialogue that is very empowering!
I highly recommend the MAGNET Model program!
Mallory K., Director of Fundraising
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A 90-minute onboarding call
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Access to a 6-module comprehensive online course
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A customized strategy for your specific business growth objectives
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6 weeks of 1-hour live one-on-one sessions every week combining learning concepts, how-to's with screen-sharing, hands-on practice and Q&A
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6 weeks of 30-minute live one-on-one sessions every week
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Pocket coaching via Slack for questions and document review
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Guidance, mentoring, feedback and accountability
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Email access to your coach 24/7
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Likes, comments and sharing by your coach
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Participation in highly engaged pod for heightened activity
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Monthly group calls
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Invitation to the next MAGNET Content Workshop (held quarterly)
Your MAGNET Model coaching program includes:
Your program also includes:
Access to recordings of every session, with session notes and tasks, on private portal
Short, easy-to-follow instruction videos and PDFs with step-by-step instructions
Templates, exercise sheets, swipe files
Content calendar with posting guidance and support
Assignments each week to practice and anchor your learnings
The MAGNET Model Individual Coaching Program
My entire business is based on having a large, deep and solid network around the world and most of it was built by using LinkedIn. Now you can use what I have learned and build your own network, wherever you are, thanks to the MAGNET Model: A Step-by-Step Hands-On Coaching Program!
I have been doing this for many years.
Take a look below. The press coverage, the speaking engagements, the webinars, the podcasts... It ALL came from LinkedIn Networking!
This is to illustrate the results I got from doing exactly what I will show you in the MAGNET Model Program.
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Excerpt from Forbes interview of Sophie Lechner:
“Lechner [..] calls upon select individuals from her global network located in the Americas, Europe and Asia, who can share knowledge with [her] clients."
Testimonial:
Before working with Sophie, I was not happy with my LinkedIn profile, because it felt choppy and disjointed. I had originally started using LinkedIn in one professional context, and when that context changed, I didn't know how to integrate different facets of my professional life in a way that created a coherent picture on LinkedIn.
Sophie's wealth of knowledge of LinkedIn, her positive energy, and her belief that I could do it, were very helpful as she guided me step by step to optimize my use of LinkedIn. She was patient, and had a structured procedure that took away all the anxiety"
Sophie’s process helped me blend the different facets of my professional life together into a coherent whole that presents a 360-degree view of my programs, services, and skills.
Now I feel that my LinkedIn profile represents me accurately. It’s me showing up in different aspects of who I am and what I can do to help my clients and customers
As a direct result of working with Sophie, I now feel proud of my LinkedIn profile. I am excited to share it with people, and I feel it's attracting the right colleagues, the right connections that I can network with, so that we can provide benefit and value to each other.
If you have the opportunity to work with Sophie, go for it. It's a game changer. I’m so glad I did!
Rebecca Cuevas
Founder and CEO
Learn and Get Smarter, Inc.
What some past clients have to say:
Developing a Personal Plan changed my mindset on using solely my resume as a way to describe myself to potential employers and in networking. Having clearly defined goals, strengths and what I can offer others gives me a way to stand out and make more meaningful connections;
I now have a much better understanding of the importance of online networking and utilizing my personal plan as I continue on my job search."
Michelle D.R.
Non-Profit Executive
"The information provided in Sophie's Online Networking course has been an invaluable resource on how to network effectively online in order to expand and enrich my networking connections.
Being able to engage in a productive two-way conversation with other professionals has enriched me well beyond the job search and will help me in my career going forward.
These networking skills are a must have to land a job in a first place.
I am very grateful that I had a chance to learn from the best!
Liliya T.
Sustainability Executive
"I am thrilled with the results of Sophie's Online Networking course. It allowed me to define a clear objective for my networking strategy and taught me very useful techniques to find and engage with professionals in my field.
Investment
The investment for this highly individualized coaching package is US$4500.
Program Details
Each individual starts from a different place and has their own rhythm in learning and in implementing. Therefore I have outlined below the 3 main phases of work and each of them will be accomplished at your own pace.
In broad terms the first 6 weeks are more focused on learning and applying what you learn in the 3 phases, and the next 6 weeks are used to practice, absorb learning, tweak as needed and build habits for the long term.
Phase 1 (weeks 1 & 2)
Establish Your Brand
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Understanding key concepts that make everything simple
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Set up your profile to attract your ideal prospects
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Write an about section that positions you to your clients
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Incorporate visual elements that support your brand
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Craft your content pillars so your clients truly understand you and what you stand for
Phase 2 (weeks 3 & 4)
Authority and Connection
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Build your network to increase your sphere of influence
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Customize your feed to make LinkedIn your best source of content
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Curate content to serve your audience
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Write posts to establish authority and rapport
Phase 3 (week 5 & 6)
Engage With Your Audience
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Comment on your audience's posts to begin a dialogue
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Engage with others on your posts to get relationships started
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Mine your post activity to uncover potential new relationships
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Create a plan for sustained activity on LinkedIn
Practice (weeks 7 through 12)
Fine-tuning, building habits
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Bringing together all the practices learned
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Establish a daily and weekly rhythm
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Monitoring results, tweaking as needed
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Solidify habits for sustained results